Is Your Dealership Vulnerable to the Lurking Threat of the Dark Web?
It seems like every time you turn on the news, there’s another large-scale cyber incident reported, and it’s only discovered after the hackers have published personal information on hundreds of thousands or even millions of people at a time for sale on the Dark Web. And, for most of the unsuspecting population, “breach fatigue” has conditioned us to tune out the noise because we have not personally felt the direct impact of one of these incidents. Not familiar with the term “Dark Web?” That’s OK, even some of the most sophisticated individuals in the tech space have no idea what the Dark Web is and how it is used for cyber exploit.
What is the Dark Web?
Think of the internet as being made of two sets of webs. The first web, considered the "SURFACE WEB", is the portion of the internet that is used by common search engines like Chrome, Bing and Firefox. In total, the surface web that the general population uses on a daily basis makes up roughly 10% of the entire internet. The second is commonly referred to as the "DEEP WEB". It was originally developed by the U.S. Government as a secure communication platform. Because communications and data flows are masked, the Deep Web quickly became the preferred communication channel for privacy conscious individuals and organizations as well as governments who wanted to share data globally without detection. The Deep Web also has the ability to communicate anonymously, it didn’t take long for nefarious individuals and organizations to begin using the Deep Web as a platform for illegal activities and exploit. Thus, the term “Dark Web” was coined in the early 2000s to describe the pockets of the Deep Web being used to hide illegal activities.
Fast forward to today. As both the volume and sophistication of data breaches is reaching epidemic proportions with no signs of slowing down, the Dark Web is the venue of choice where data is bought and sold or simply published for exploit. When hackers or financially motivated organizations are successful at compromising data, they move quickly to monetize their heist on the Dark Web. On a typical day, hundreds of thousands of login credentials (email addresses and passwords), along with social security numbers, dates of birth, financial information and other Personally Identifiable Information (PII) is added to the Dark Web for exploit. This information often and unsuspectingly leads to identity theft and is used to enhance the effectiveness of social engineering campaigns and ransomware attacks, further perpetuating the exploit cycle.
Our FREE and 100% confidential, exclusive Dark Web Scan is your first line of defense. Hopefully it will be ALL CLEAR and you can breathe easy. If your dealership, your profits, and your customers are AT RISK, we’ll simply dig a little deeper to make sure you’re protected.
Why Not Take 4 Seconds Now To Protect Yourself, Protect Your Dealership And Protect Your Customers?
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